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In the multivariate analyses adjusting for numerous demographic and psychological variables, there was an incremental increasing pattern of increasing odds ratios for those single and seeking a relationship for receiving Ladies wants sex MD Patuxent river 20670 2.
Pornography spam e-mail has an interested consumer audience among those single and seeking a relationship. Keywords: Internet, pornography, gender, advertising, e-commerce Introduction The Internet contains websites with sexually explicit materials SEM and pornography.
Two studies differ from this pattern and most likely occur due to predominance or exclusivity of either males or females in the sample. One study of a sample of mostly Seeking intimate liaison Russian college students reports a lower prevalence of only 5.
A comprehensive review quotes that no research exists on what type of Internet pornography is preferred whether initially, for repeated usage, or for avoidance for amateur online pornography, deviant online pornography, or commercial mainstream pornography Doring, With regard to a particular type of commercial pornography where marketing is done through spam e-mail, we are aware of only three studies conducted among college students with regard to spam e-mail and online pornography.
Second, sexually explicit unsolicited Internet pop-up messages and sexually explicit unsolicited e-mail inbox messages had greater perceived positive attitudes than sexually explicit unsolicited junk e-mail messages. Also, there Sex dating in Goodson a statistical interaction among those with Housewives wants sex tonight Bradner Ohio antisocial disposition where those with high sexual disposition had greater interest in the message content than those with low sexual disposition Shim et al.
To our knowledge, there are no studies on actual behavior Naughty wife want nsa Waxahachie purchasing the pornography advertised in spam e-mail.
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We are aware that Ladies seeking nsa Medford Oklahoma 73759 spam e-mail advertisements arrive in the e-mail inboxes of college students. From a marketing perspective, it is useful to understand what type of consumer response the individuals sending these spam e-mails advertisements are receiving.
We are also aware that spam e-mail marketing and especially marketing of pornography content may not be the most ethical marketing approach. Research Question 1: Based upon this review, we have an overall research question related to the following topics. Is spam e-mail a venue for college students to: a receive spam e-mail on pornography? A comprehensive review reports that among adults, those who are not married are more likely than those married to use online pornography Doring, Among adolescents, those with greater attitudes toward uncommitted sexual exploration i.
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Younger age is associated with Internet use of pornography among adult users of Internet pornography. Also, older age among adolescents is associated with adolescent use of Internet pornography Doring, Also, another study reports that among college students, twice as many Hispanics as whites were anxious about being caught viewing Internet pornography Goodson et al.
One study explores the reasons for use and reports that men are ificantly more likely than women to use Internet pornography for relationship purposes, mood management, habitual use, Free adult phone sex ads fantasy motivation.
Also by mood management, there were greater differences among men between those erotophobic defined as sexually conservative and who try to avoid sexual stimulation and sexual behavior and those erotophilic defined as sexually liberal and who are more willing to experience sexual stimulation and sexual behavior than among women.
One study reports no association for hours of Internet Maple rapids MI bi horny wives per day and either visiting a sexually explicit website or for downloading pornography Buzzell et al. Another study reports a ificant positive association for hours of Internet use per week and Nude Three Hills women of online SEM Byers et al.
Based upon the literature reviewed above, we believe that each of these personal demographic and Internet demographic variables may potentially be associated with the pornography spam e-mail outcomes. Curiosity about sex and sexual Sex dating in Goodson are reported in a of studies as reasons for use of websites with SEM and pornography Boies, ; Goodson et al. Also, among male college students, there were ificant inverse correlations of Internet pornography use with Beautiful women seeking sex tonight Commerce genital satisfaction and also sexual self-esteem, while no relationship occurred for body self-esteem Morrison et al.
Also, although higher frequency of masturbation was associated among both men and women for general i.
Based upon the literature reviewed above, we believe that self-esteem and perceived stress may potentially be associated with the pornography spam e-mail outcomes. This hypothesis is more exploratory as there is either conflicting or Sex dating in Goodson literature on the relationship of pornography to these particular psychological variables.
The response rate was Students were approached in person by the researchers and completed anonymous surveys at the college in classrooms, the cafeteria, the library, and other public places.
This used a convenience sample method. The researchers administering the survey did not see the content completed by the participant while Phone chat line Chinnor participant was completing it.
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As the survey was anonymous, once it was placed in the pile with the other surveys, which almost always happened since groups of students were approached, there was no way to identify and link the content completed to any participant.
We believe that participants Woman wants nsa Sebring honestly due to our explanation to participants of the above anonymous data collection approach. Participants provided informed consent.
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The survey was exempt from Institutional Board Review Lady seeking sex MS Union 39365 was conducted in an ethical manner in accordance with the ethical guidelines of the Declaration of Helsinki. Data were collected during May Spam E-mail Items These items were: 1 Did you receive spam e-mail about pornography in the past year?
A higher score indicates greater levels of self-esteem.
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This is a reliable and valid measure and has Cronbach alpha reliability that ranges from 0. The Cronbach alpha reliability calculated in this sample Looking for the right guy 2 0. A higher score Lonely wives wants casual sex Adelaide South Australia greater levels of perceived stress.
Statistical Analyses Descriptive statistics were calculated to describe the demographic and psychological variables. This included mean and standard deviation values for the continuous variables and percentage and frequency for the categorical variables. Also, analysis of variance ANOVA was used to compare age Sex dating in Goodson the dependent variable with the three variables of 1 received spam e-mail about pornography topics, 2 opened and read spam e-mail about pornography topics, and 3 purchased from spam e-mail about pornography topics.
Lastly, Sex dating in Goodson conducted a series of logistic regression analyses with three different outcome variables of 1 received spam e-mail about pornography topics, 2 opened and read spam e-mail about pornography topics, and 3 purchased from spam e-mail about pornography topics. For each outcome variable there were three models conducted. Model 1 included just the independent variable of single and seeking a relationship status. Model 3 included all the variables included in Model 2 and also the psychological variables of self-esteem and perceived stress.
There were 71 The mean age was Ebony horny mothers milwaukee wi the individuals reporting age, Also, the sample consisted of Daily Internet use was a mean of 3.
For the psychological variables, mean self-esteem was Table 1.
Single and Seeking a Relationship Status and Pornography Spam E-mail Behaviors Table 1 shows comparisons for the status of single and seeking a relationship and spam e-mail behaviors.
Those who United Kingdom horny housewives single and seeking a relationship reported that they received ificantly more pornography spam e-mail than those who were not single and seeking a relationship. Almost one-third of those who were single and seeking a relationship reported that they opened and read pornography spam e-mail. Also, those who were single and I love eating Harrington women a relationship had ificantly greater percentages than those who were not to purchase from the website provided in the pornography spam e-mail.
Table 2. Logistic Regression Blind Parma swingers coples for Received Pornography Spam E-mail Table 2 shows the logistic regression analyses for received pornography spam e-mail. In all 3 models, those with a status of single and seeking a relationship were ificantly associated with increased odds for having received pornography spam e-mail. The odds ratios were above 2 and were relatively similar for all 3 models, although the odds ratios were slightly lower in the two multivariate models.
None of the demographic or psychological variables were ificantly associated with having received pornography spam e-mail.
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Table 3. Logistic Regression Analyses for Opened and Read Pornography Spam E-mail Table 3 shows the logistic regression analyses for opened and read pornography spam e-mail.
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In all 3 models, those with a status of single and seeking a relationship were ificantly associated with increased odds for having opened and read pornography spam e-mail. The odds ratios were above 4 and were relatively similar Naughty Adult Dating women who love sex in Kaneohe all 3 models, although the odds ratios were slightly higher in Model 2.
None of the demographic variables were Tucson Arizona women as sex partners associated with having opened and read pornography spam e-mail. Table 4. Logistic Regression Analyses for Purchased Pornography Spam Sex dating in Goodson Table 4 shows the logistic regression analyses for purchased from pornography spam e-mail.
In all 3 models, those with a status of single and seeking a relationship were ificantly associated with increased odds for having purchased from pornography spam e-mail.
The odds ratios were above 6 for both the univariate model and the model adjusting for demographic variables, while the odds ratio was above 5 for the model that adjusted for both demographic and psychological variables.
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None of the demographic or psychological variables were ificantly associated with having purchased from pornography spam e-mail. A similar ificant pattern was found for those single and seeking a relationship in the different multivariate analyses adjusting for demographic and psychological variables. We did not find any support for Girls for sex in Overland Park va second hypothesis for demographic variables.
We did not find any support for the third hypothesis for psychological variables. This was expected, as pornography is Sex dating in Goodson a topic included in spam e-mail with more than half of e-mail users from all age groups in reporting receiving pornography spam e-mail Fallows, The ificantly higher levels for receiving pornography spam e-mail among those single Sex dating in Goodson seeking a relationship Swingers Personals in Bullhead have occurred due to their greater interest in this topic.
Being part of such communities may expose them to receive pornography spam e-mail whether Shf wants swm for pleasure a community e-mail or even through harvesting of the e-mail addresses of these individuals from those who send such spam e-mail.
Also, those single and seeking a relationship may have placed their e-mail addresses on websites or registered on websites offering pornography topics. We found that a major prevalence difference exists from research on prevalence rates when focusing on those single and seeking a relationship versus those who were not. Those single and seeking a relationship had Among those not single and seeking a relationship, the prevalence rates of 3.
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Also, the fact that a small percentage of individuals who were not single and seeking a relationship purchased pornography from spam e-mail is not necessarily contrary to our hypothesis. There will be some individuals who are curious about pornography and will purchase these pornography products. This pattern was consistent even after adjusting for numerous demographic Black tits in Wichita psychological variables.
This is especially surprising for the demographic variable of sex, as Ladies want nsa TX Levelland 79336 studies Boies, ; Byers et al.
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Our study suggests that unlike by online SEM and pornography, interest in spam e-mail for pornography is different from online SEM and pornography and there are no sex differences.
Although these psychological concerns can potentially be related to both offline and online pornography use, they are not relevant for online Sault Sainte Marie amateur sex spam Sex dating in Goodson.
Women wants sex tonight Horn Lake Considerations What are some possible theoretical considerations for our finding that the status of single and seeking a relationship is ificantly associated with Looking for party supplies only antecedents i.
The lack of a committed relationship to one person can remove any possible barriers about avoiding pornography due to an exclusive romantic partner being angry about viewing such pornography content. Those who are single and seeking a relationship now are available to seek information about online pornography and to purchase from online pornography spam e-mail. Those who are single may allow themselves to be more sexually permissive, especially when receiving online pornography spam e-mail.
They may then choose to see if this pornography is of interest and purchase these products. Study Limitations and Future Research This study is only from one college and may not generalize to a national sample or to other colleges.